- Complete: A good business paper should be complete, so you must give all the facts, you must also answer all receiver questions.
- Conversational: Good business writing sounds like an actual business conversation.
- Clarity: Good business writing is clear. It has a definite message, with no confusion about what each sentence is trying to communicate.
- Correctness: It has both correct grammar and accurate facts, successfully communicating your message because all mistakes, whether mechanical or factual, have been sufficiently addressed.
- Conciseness: Properly written business papers anre concise, expressing ideas in just enough words as is necessary.
- Convincing: It uses a serious tone to paint a believable and convincing picture, regardless or whether you ´re persuading a prospect or presenting a report.
- Courteous: Good business writing takes people into account, so it´s neither callous nor insensitive. There´s a prevailing air og courtesy to everyone addressed, regardless of how high or low their jobs titles may be.
Iliana, Klelia, Christina Markou
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